PG
Consumer StaplesProcter & Gamble Co.
DOW30
BETA
0.6x
vs S&P 500
LIQUIDITY
91/100
exit ease
WORST CRISIS
-25%
2008 Global Financial Crisis
BEST RESULT
1%
EU Debt Crisis 2011
AVG ACROSS ALL 7
-10%
historical crises
Crisis Performance History
7 historical scenarios2008 Global Financial Crisis
-25%Black Monday 1987
-18%COVID-19 Crash
-10%Dot-com Bust
-9%Rate Hike Cycle 2022
-8%Bond Massacre 1994
-4%EU Debt Crisis 2011
+1%Returns = peak-to-trough drawdown during each crisis. Pre-IPO periods use sector ETF proxy returns.
ARCHITECT ONLY
AI Crisis Commentary
Why PG moves the way it does in each crisis — and what it means if you hold it.
Unlock Architect — $59/mo →AI Crisis Commentary
PORTFOLIO STRESS TEST
How does PG affect your full portfolio?
Add PG alongside your other holdings and see your combined loss across 18 crisis scenarios — including China–Taiwan invasion, US debt crisis, and SWIFT cyber attack.
Run Portfolio Stress Test →MORE CONSUMER STAPLES STOCKS
Historical data is educational only. Not financial advice. Past crisis returns do not predict future performance.