Press & Media

Press Kit

Everything journalists, bloggers, and content creators need to write about Black Swan Lab.

ABOUT BLACK SWAN LAB

Black Swan Lab is a free portfolio stress-testing platform that lets individual investors simulate how their holdings would perform during real historical market crises. Founded in 2026, BSL analyzes 302 stocks across 7 major global indices against 7 historical crisis scenarios including the 2008 Global Financial Crisis, COVID-19 crash, and dot-com bust.

Unlike traditional risk tools designed for financial advisors, Black Swan Lab is built for individual investors with no finance background required. The free tier requires no sign-up and lets users test up to 5 assets against 3 scenarios.

KEY FACTS

302

Stocks Analyzed

7

Historical Crises

12

Model Portfolios

7

Global Indices

Free

No Sign-up Required

2026

Founded

BRAND ASSETS

Brand Name

"Black Swan Lab" (abbreviated "BSL"). Always capitalize both words. Never "Blackswanlab" or "black swan lab".

Website

theblackswanlab.com

Brand Colors

Gold / Amber

#C8A84B

Dark

#0a0a0f

White

#FFFFFF

Typography

Syne — headings and UI elements

Inter — body text

Space Mono — data and labels

Logo Usage

The BSL logo consists of a gold triangle icon paired with the wordmark "BLACK SWAN LAB" (with "LAB" in gold). Use the gold-on-dark version for dark backgrounds and the dark-on-light version for light backgrounds. Always maintain clear space equal to the height of the icon on all sides.

SUGGESTED STORY ANGLES

Pre-written angles for your coverage. Feel free to adapt.

  • 01

    "Free tool lets individual investors stress-test their portfolio against historical crashes"

  • 02

    "New data shows 73% of retail portfolios would not survive a 2008-style crash"

  • 03

    "Solo founder builds institutional-grade risk tool for everyday investors"

  • 04

    "How Black Swan Lab is democratizing risk analysis that used to cost $50,000/year"

  • 05

    "The portfolio stress test that reveals hidden crash risk in popular ETFs"

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RECENT COVERAGE

Coming soon. If you've written about BSL, let us know and we'll feature your article here.

MEDIA CONTACT

For press inquiries, interviews, and data requests:

press@theblackswanlab.com

We typically respond within 24 hours. For urgent requests, please include "URGENT" in the subject line.