What was NKE's worst crisis performance?

Nike Inc. (NKE) lost -42% during the Dot-com Bust, making it the worst historical crisis for this stock out of 7 major market events analyzed.

How does NKE perform during market crashes?

Across 7 major historical crises, NKE averaged a -27% return. With a beta of 1.0x vs the S&P 500, it shows reduced sensitivity to broad market moves.

Should I stress test my portfolio if I hold NKE?

Yes. Knowing how NKE behaved in past crises is only part of the picture. A full portfolio stress test shows how NKE interacts with your other holdings during extreme scenarios. Black Swan Lab offers a free stress test tool.

Stocks›NKE

NKE

Consumer Discretionary

Nike Inc.

DOW30

BETA

1.0x

vs S&P 500

LIQUIDITY

89/100

exit ease

WORST CRISIS

-42%

Dot-com Bust

BEST RESULT

-10%

Bond Massacre 1994

AVG ACROSS ALL 7

-27%

historical crises

Crisis Performance History

7 historical scenarios

Dot-com BustMar 2000 – Oct 2002

-42%

2008 Global Financial CrisisSep 2008 – Mar 2009

-40%

Black Monday 1987Oct 19, 1987

-30%

Rate Hike Cycle 2022Jan – Dec 2022

-29%

COVID-19 CrashFeb – Mar 2020

-26%

EU Debt Crisis 2011Apr – Sep 2011

-12%

Bond Massacre 1994Feb – Nov 1994

-10%

Returns = peak-to-trough drawdown during each crisis. Pre-IPO periods use sector ETF proxy returns.

ARCHITECT ONLY

AI Crisis Commentary

Why NKE moves the way it does in each crisis — and what it means if you hold it.

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AI Crisis Commentary

NKE is a consumer discretionary stock with beta 1.0x, indicating amplified sensitivity to broad market moves. During the 2008 GFC, cascading credit stress and liquidity withdrawal drove outsized selling pressure across the sector...

The COVID crash was anomalous in duration but not magnitude — a rapid V-shaped recovery followed. The 2022 rate cycle, by contrast, produced a slow grinding drawdown driven by multiple compression rather than earnings deterioration...

Portfolio implication: holding NKE at greater than 15% weight during any of these 7 scenarios would have contributed a loss exceeding −8% on the total portfolio in 5 out of 7 crises...

PORTFOLIO STRESS TEST

How does NKE affect your full portfolio?

Add NKE alongside your other holdings and see your combined loss across 18 crisis scenarios — including China–Taiwan invasion, US debt crisis, and SWIFT cyber attack.

Run Portfolio Stress Test →

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Historical data is educational only. Not financial advice. Past crisis returns do not predict future performance.