CL
Consumer StaplesColgate-Palmolive
SP500
BETA
0.5x
vs S&P 500
LIQUIDITY
90/100
exit ease
WORST CRISIS
-15%
2008 Global Financial Crisis
BEST RESULT
5%
Dot-com Bust
AVG ACROSS ALL 7
-7%
historical crises
Crisis Performance History
7 historical scenarios2008 Global Financial Crisis
-15%Rate Hike Cycle 2022
-12%Black Monday 1987
-12%COVID-19 Crash
-5%EU Debt Crisis 2011
-5%Bond Massacre 1994
-2%Dot-com Bust
+5%Returns = peak-to-trough drawdown during each crisis. Pre-IPO periods use sector ETF proxy returns.
ARCHITECT ONLY
AI Crisis Commentary
Why CL moves the way it does in each crisis — and what it means if you hold it.
Unlock Architect — $59/mo →AI Crisis Commentary
PORTFOLIO STRESS TEST
How does CL affect your full portfolio?
Add CL alongside your other holdings and see your combined loss across 18 crisis scenarios — including China–Taiwan invasion, US debt crisis, and SWIFT cyber attack.
Run Portfolio Stress Test →MORE CONSUMER STAPLES STOCKS
Historical data is educational only. Not financial advice. Past crisis returns do not predict future performance.